“A brand isn’t limited to the external side of a product or service – a brand also includes the values that a product or service carries and people who want to be associated with it. ”
A good brand has a specific and distinctive name and a consistent external appearance across all marketing channels.
The brand disseminates the values of the product or service and gives You many advantages. Among other things, it guarantees credibility, recognition and loyalty among customers. For example, googling, which originally only meant making a query using Google’s search engine, but by which now most of us mean searching the Internet for information in general. Or how many times have you heard breakfast cereals being called Kelloggs’? Inevitably, customers tend to prefer the company they’ve heard of before or whose brand gives a reliable impression at first glance.
Are you ready to be the next Google?